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Microsoft WorldWide Partner Conference – Minneapolis, MN 2005
Targeting an audience made up of sales and marketing professionals, Ms. Reed delivered a presentation
entitled "Gaining Executive Mindshare - Keys to Success" which illustrated the value of using research to build
executive literacy, gain credibility and move through the sales process more quickly by removing obstacles
and building mindshare.
Executive Leader Forum – Nice, France 2004
Following the forum theme, “Complex Solutions Selling”, Ms. Reed’s keynote
speech, entitled “Outmaneuvering the Competition,” provided insight and
thought- provoking ideas around competitive strategy.
Microsoft Worldwide Partner Conference – 2003
Keeping with Microsoft’s conference theme, “Building Momentum,” Ms. Reed’s
presentations received high marks from attendees and covered skill areas
necessary to ensure success such as Competitive Positioning and Objection
Handling. The conference drew more than 7,000 attendees.
ATDC Brown Bag Lunch Events – 2003
A regular speaker for these events, Ms. Reed speaks to groups of Atlanta
business entrepreneurs as part of The Advanced Technology Development Center’s
(ATDC) monthly Brown Bag Lunch Events. Recently she informed attendees about
constructing and delivering strong, well-aligned competitive messages that
improve the ability to differentiate their solution from competitors’ while
driving revenue opportunities.
International Association for Human Resource Information Innovation Forum –
2003
Value Creation: Innovate When & Where It Counts. Ms. Reed served as a C-level
board member, where team members were challenged to create business solutions
that would determine short- and mid-term HR Strategic Directions (based on a
defined case study) with a strong emphasis on utilizing any and all appropriate
resources. Solutions were then presented to the board for review and critique.
Institute for the Study of Business Markets at Georgia State
CRM often means different things to different companies. During this event, Ms.
Reed told attendees how they can bridge CRM Gaps within their organizations
that ultimately would improve relationships with their customers.
Association of Strategic Alliance Professionals – 2003
As a thought leader in the area of sales and service effectiveness, Ms. Reed’s
presentation, “Using Alliances to Drive Short-Term Sales and Profits,”
discussed the tactics, insights and techniques that businesses can use to
create full value from their alliances to advance current year sales goals.
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| “The feedback portion of the workshop was as effective as the content portion. I will definitely use PSE!” |
| Milan Novakovic, Account Manager, Allstream (formerly AT&T Canada)
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